DAY
Day
1
TIME
14:20 – 14:40
AREA
Forest Stage
TYPE
Talk + AMA
LANGUAGE
Japanese / English
How much responsibility should a product bear for user behavior?
While designing products at LUUP, we’ve repeatedly grappled with this question.
Adding more prohibitions or warnings doesn’t make people act as intended.
At LUUP, we avoid lumping user actions together. Instead, we break down users into states of “unaware,” “unable,” “unwilling,” or “unable to use” by examining “why it’s happening,” and take different approaches for each.
In this session, I’d like to share the interim conclusions LUUP has reached regarding this question.
Yui Toukairin
Luup, Inc. | Product Designer
After working at a web advertising agency and Cookpad, Yui joined Luup in September 2023. Primarily focused on user-facing apps, she handles communication design for port owners and municipalities, internal products, and even booth design for events – taking on design projects across various internal and external touchpoints as needed. Loves B2C products that change daily life and the thrill of spending money.