DAY
Day 2
TIME
17:00 – 17:20
AREA
Forest Stage
TYPE
Talk + AMA
LANGUAGE
Japanese
At Whatever, we regularly plan and produce a wide range of experiences that integrate design and technology, including the Osaka Pavilion for Expo 2025, the permanent exhibition “Aging Park” at the Miraikan (National Museum of Emerging Science and Innovation), and Kenshi Yonezu’s AR Live.
We are currently taking on a new challenge: producing a stop-motion period drama film created exclusively using hand-carved wooden dolls. Why are we pursuing such an extremely analog and seemingly labor-intensive form of content production?
Behind this decision lies a strong desire to develop and validate hypotheses around key questions, such as how the rise of AI will reshape business models in the creative industry, and what kinds of creative work will continue to generate and retain value in the years ahead.
In this session, Masashi, who serves as the producer, screenwriter, and director of the project titled “HIDARI,” will share insights into both the public vision and the behind-the-scenes realities of the initiative.
Masashi Kawamura
Whatever Co. | CCO / Creative Director
Masashi served as Creative Director at global creative agencies including 180 Amsterdam, BBH New York, and Wieden & Kennedy New York. Founded PARTY in Tokyo in 2011, served as representative for PARTY New York and PARTY Taipei, then launched the new creative studio Whatever in 2018. Also appointed as the role of CCO at Open Medical Lab in 2023. His diverse activities span planning campaigns for numerous global brands, product design, television program development, and directing music videos. He has won over 100 international awards, including Cannes Lions, and has been selected for lists such as Creativity’s “50 Creatives Who Shaped the World,” Fast Company’s “100 Most Creative People in Business,” and AERA’s “100 People Breaking Through Japan.”