DAY
Day 2
TIME
15:00 – 15:20
AREA
Brick Stage
TYPE
Talk + AMA
LANGUAGE
Japanese
Lookism refers to judging people based on physical appearance. As the concept of the beauty premium suggests, attractiveness can influence not only confidence but also advantages in employment and career outcomes—often said to amount to a lifetime premium of nearly 30 million yen.
With the evolution of technologies that allow individuals to choose their own appearance—seen in works like Ready Player One—we might expect such tools to transcend genetic limits and break down lookism.
But what is actually happening?
By analyzing popular VTubers, this talk explores how lookism persists structurally within the creative industry and reflects on what designers can and should do within this reality.
Asuka Kondo
D4V | Design Director
Design Director at D4V. He supports venture businesses holistically—from product and service development to brand building and organizational design—with a focus on enhancing user experience. After graduating from an innovation school in Sweden, she joined McKinsey & Company, where she worked primarily on new business development, conducting qualitative research, identifying latent market needs, designing customer experiences, and building product design teams. At D4V, she is dedicated to helping startups create world-class experience design that drives meaningful business impact.