DAY
Day 1
TIME
13:40 – 14:00
AREA
Forest Stage
TYPE
Talk + AMA
LANGUAGE
English
Design’s most powerful aspect isn’t what we put on screens—it’s the ability to influence how people think and behave at macro scale. While most designers design products to fit markets, I’ve spent years designing the market itself, testing design’s macro influence potential in the most meta way possible: using design to influence the design industry and increase its economic impact.
Through research and hands-on work with hundreds of organizations globally, I developed the GDP of Design—a framework that quantifies design’s total economic value. This talk reveals how design extends beyond interface decisions into market influence, organizational strategy, and narrative design.
Whether you’re a designer, product leader, or founder, you’ll gain frameworks for understanding and executing design’s broader influence in the next era of design.
Corey Lee
Designer, Founder
Corey Lee is a designer and product strategist with over 15 years of experience building products that matter and empowering designers to think beyond pixels — to design with purpose, business acumen, and strategic clarity.
Formerly at Figma, Corey helped shape how the world’s leading design teams collaborate, create, and scale. Today he teaches teams and individuals strategy-driven design practices to help designers learn to speak the language of business and transform design from a service into a source of strategic advantage.
Corey’s frameworks and ideas on design and strategy have inspired professionals across industries and disciplines, reframing how they think about product value, leadership, and impact. His teachings distill over a decade of real-world experience into actionable methods for diagnosing business challenges, crafting hypotheses, and aligning teams around clear, repeatable strategies.