DAY
Day 2
TIME
14:20 – 14:40
AREA
Brick Stage
TYPE
Talk + AMA
LANGUAGE
Japanese
In today’s world, especially in Japan, are designers truly able to pursue their “ideal design work”?
Designers themselves have studied ideals for society and people, enhancing their design literacy. But have they left behind the clients they work with, colleagues from other professions, and various stakeholders?
Design rarely stands alone. That’s precisely why it’s crucial to engage with professionals from other fields like business and technology, to understand each other, and to “pass the baton.”
While discussing grand designs for improving society, I want to start by examining the everyday, small-scale realities of communication and alignment within our daily work—to explore the gap between designers’ ideals and reality.
Hitoshi Nagaoka
NTT DATA Japan Corporation Tangity | Service Designer
NTT DATA Corporation
Technology Consulting Business Division, Technology Consulting Business Unit
Technical Grade
Worked in advertising production at a major advertising production company.
Subsequently, at a company engaged in design management and related fields, gained experience across a wide range of areas, including new business development, organizational management (covering both cost centers and profit centers), branding, consulting, and service design.