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Designing the Experience of “Working with Playfulness”

Day 2

16:40 – 17:00

Brick Stage

Talk + AMA

Japanese

From info sessions full of flowery clichés, to the “casual dress is fine” trap, high-pressure interviews, and sudden attitude changes after joining the company…

I wasn’t already enthusiastic about working, and these terrible experiences before and after onboarding took away what little motivation I had left. That frustration became the driving force behind my efforts to improve HR processes.

When I shared these efforts with a friend who’s a UX designer, they told me, “Your approach is basically that of a designer,” which made me more conscious of my own style.

In this talk, I’d like to share how I’ve worked to deliver the employee value of “enjoying work”—a core philosophy of our company—and how I’ve designed employee experiences from an HR perspective to bring that idea to life.


Kenta Sato

KAYAC Inc. | Head of HR

After studying Policy Management at Keio University, he worked in a mobile content company and then at Recruit before joining Kayac Inc. in 2015. He has taken on diverse roles—from leading recruitment and scaling team growth, to marketing the tournament platform “Tonamel” and supporting HR across group companies. He currently serves as Head of Group HR.
Outside of work, he plays in punk/hardcore and noise bands, draws, and is “slightly good” at Super Smash Bros.