DAY
Day 1
TIME
16:00 – 17:00
AREA
Secret Lab
TYPE
Workshop
LANGUAGE
Japanese
Are you only thinking you’ve listened to your users?
In many teams, few people can reliably collect, analyze, and apply qualitative data. Even when interviews are conducted, if recordings and notes remain as personal artifacts, the effort risks ending in vague impressions—never developing into meaningful, actionable data.
In this workshop, participants will experience the full qualitative research cycle: gathering user voices, taking notes, organizing them, and conducting basic analysis. After grounding ourselves in essential interview mindsets, we will practice simple coding (labeling) using real interview data.
You’ll witness the moment when users’ words transform into data—and leave with the first step toward fostering a research culture within your own team.
Meguru Kai
TOKYO DESIGNPLEX INSTITUTE | UX/UI Instructor / UX Designer
Active at the intersection of practice and education, bridging hands-on UX work with design theory. He runs his own design firm, engaging in product design and research, while also teaching UX research and UI design at Tokyo Designplex Institute, where he provides students with practical methods and mindsets they can apply in real-world settings.
His work spans education, practice, and research with the goal of enabling design to function as a shared language within diverse teams—not only among designers but across different roles—ultimately contributing to healthier organizational cultures.