DAY
Day 1
TIME
13:40 – 15:20
AREA
Secret Lab
TYPE
Workshop
LANGUAGE
Japanese
Senja-fuda are name plates traditionally placed at shrines and temples as a sign of one’s visit. Edo-style lettering—developed more than 300 years ago—remains central to their design.
This workshop is led by Hiroyuki Masuda, who brings over 30 years of experience as a type designer. Participants will create an original Senja-fuda using adapted Edo-style lettering, while learning about Japanese calligraphic techniques and type design.
Experience a hands-on introduction to Japanese typography and cultural tradition in this special session.
Hiroyuki Masuda
Morisawa Inc. | Type Designer
Executive Type Designer. Masuda has developed a wide range of typefaces, including the widely used TB Gothic, the Edo-style typeface Teyande that blends traditional lettering with modern Gothic elements, and custom fonts designed for digital signage. He holds a Level-1 Instructor certification in practical calligraphy and is a certified instructor at the Japan Calligraphy School.
Harutoshi Aikawa
Morisawa Inc. | General Manager
Joined Morisawa Inc. in 2014 as a sales representative and now serves as the Product Owner of Morisawa Fonts. He also supports startups that position design as a driver of business growth.
Yuka Shinada
Morisawa Inc. | Senior Service Planner
Led the local committee for the 2019 ATypI international typography conference held in Tokyo. In 2024, organized a multilingual typography exhibition during Singapore Design Week. Currently works on planning for Morisawa Fonts.