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Designing Platforms Is Designing Relationships

Day 1

13:40 – 14:00

Brick Stage

Talk + AMA

Japanese

At Shippio, we build a platform that connects logistics providers with shippers. Through this work, we realized that we are not simply improving communication efficiency—we are redesigning the relationship between the two parties.

Traditionally, shippers mainly received information from logistics providers, taking a passive role. With the platform, shippers now engage proactively in managing their shipments, shifting the dynamic entirely.

In this talk, I will share the behavioral changes we observed among shippers, drawing from real project examples and user feedback, and discuss how these changes reflect a broader shift in the relationships within logistics.


Yukari Shingyouchi

Shippio, Inc. | Product Designer

After working at Sociomedia Inc. on the design and evaluation of business tools across various industries—along with design research and design system development—Yukari joined Shippio in 2023. As a Product Designer, she works on Shippio’s trade platform, focusing on information architecture, user research, and overall product experience.